Cannabis Leader urban-gro Promotes Industry Veteran to Executive Vice President, Operations


urban-gro Promotes Exec with Proven Track Record in Product and Technology Development

Lafayette, Colo., (Sept. 4, 2018) – urban-gro, a leading cultivation systems integrator and agricultural technology firm for commercial cannabis cultivators around the world, is pleased to announce the promotion of Dan Droller to the position of Executive Vice President, Operations. In this role, Dan is responsible for the evaluation of new products, services, and technology for urban-gro. Droller is currently leading the Soleil Technologies ( engineering, product development, and technology teams to develop its data-driven, High-Density Internet of Things (HD-IoT) architecture platform of sensors, control systems, and software for the precision agriculture/horticulture industry.

“Dan’s breadth of experience in the tech space has allowed him to quickly step in and demonstrate his value in working to help bring our Soleil Technologies portfolio of solutions to market,” said Brad Nattrass, co-founder and CEO at urban-gro. “With his contribution, urban-gro has established itself as a technology innovator in our own right. We’re now delivering some of the most advanced cultivation technologies in the industry.”

With over a decade of experience in both business and technology development, Droller has previously held business development positions with leading cannabis software platform Massroots and Chartboost, the leading mobile game business engine. Mr. Droller holds a Bachelor of Arts from Harvard University in Neurobiology and a Master of Business Administration from Yale School of Management. He has held additional senior roles at Deloitte Consulting, Credo Mobile, and Music for America.

“The ability to sense, monitor, and control with one product solution is evolving commercial cultivation,” said Droller. “The cannabis and horticulture industries in general represent an immense opportunity to benefit from the scalability and smart application of our technology. I’m eager to continue working with our subject matter experts to build new ways for our technology to help customers drive down costs, increase their yields, and reduce their environmental impact.” 

urban-gro experts will participate at some of the biggest events in the Cannabis industry, including the upcoming Marijuana Business Conference  in Las Vegas, November 14-16, 2018 (Booth #3419).



urban-gro provides industry leading cultivation equipment, crop management products, design & integration services, and technology solutions to commercial cannabis cultivators throughout North America and around the world. urban-gro helps growers achieve sustainable scalability via innovative technologies that drive down cost, increase economic yield, and reduce environmental impact. Not only is urban-gro recognized as one of the Cannabis industry’s fastest growing companies, the firm is developing its own innovative cultivation technologies to optimize efficiencies and maximize ROI. Visit to learn more. Follow us on Instagram, Facebook, Twitter and LinkedIn.

For media inquiries, please contact:

Barbara Jacobs
urban-gro, Inc.
Tel: +1 720-390-3880 x131 



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