urban-gro Hires Dan Atkinson as Director of Enterprise Sales


Technology sector veteran will support urban-gro’s enterprise customers with comprehensive agricultural solutions to delivery high-performance cultivation facilities in the evolving cannabis marketplace


Lafayette, Colo., (May 17, 2019) – urban-gro, Inc., a cannabis-focused leading agricultural solutions and technology company that works with commercial cultivators around the world, announced the appointment of Dan Atkinson to the role of Director of Enterprise Sales. In his role, Dan will build and manage relationships with enterprise cultivators, tailoring agricultural solutions for the delivery of high-performance facilities.

With a background in technology and sales, Dan brings over 20 years of experience in strategic partnership development, optimizing businesses for operational efficiency, and development of IT solutions. Before joining urban-gro, he founded a service company offering distributed virtual desktop technologies, co-founded one of the country’s leading Managed Services Providers (MSP), and assisted many other companies in driving sales and marketing efforts to increase overall revenue and profitability.

“As we strategically position our company to gain traction in the global marketplace for automated cultivation systems and technology, it is vital to have someone with expertise in technology systems to support our customers,” said Brad Nattrass, CEO of urban-gro. “Dan's background lends itself well to support our enterprise clients with strategic planning for high-performance cultivation facilities.”

”It’s an exciting time to be a part of the rapidly evolving cannabis industry and urban-gro. As the company continues to expand its agricultural and technology solutions, I am looking forward to fostering relationships with our largest cultivator clients throughout North America in order to optimize their facilities and improve operational efficiency,” said Mr. Atkinson.



urban-gro is a leading systems integrator and agriculture technology firm focused on serving commercial cultivators around the world. The company’s ag tech division, Soleil Technologies, delivers data-driven micro climate intelligence using high-density sense and control technology to improve crop quality, consistency, and operational efficacies. urban-gro helps cultivators achieve sustainable scalability via innovative solutions that drive down costs, increase economic yield and reduce environmental impact.  By combining its design and integration services, industry-leading suite of cultivation equipment and crop management products, and proprietary technology solutions, urban-gro provides integrated solutions for today’s commercial cannabis cultivators to efficiently manage and optimize their cultivation operations. urban-gro is recognized as one of the cannabis industry’s fastest growing systems integration and agricultural technology companies. Visit urban-gro.com and soleiltech.ag to learn more. Follow us on Instagram, Facebook, Twitter and LinkedIn.


Safe Harbor Statement

This press release may contain forward looking statements which are based on current expectations, forecasts, and assumptions that involve risks and uncertainties that could cause actual outcomes and results to differ materially from those anticipated or expected, including statements related to the amount and timing of expected revenues and any payment of dividends related to our financial performance, expected income, distributions, and future growth for upcoming quarterly and annual periods. These risks and uncertainties are further defined in filings and reports by us with the U.S. Securities and Exchange Commission (SEC).  Actual results and the timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors detailed from time to time in our filings with the Securities and Exchange Commission. Among other matters, we not be able to sustain growth or achieve profitability based upon many factors including, but not limited to, general market conditions. Reference is hereby made to cautionary statements set forth in our most recent SEC filings. We have incurred and will continue to incur significant expenses in our expansion of our existing and new service lines, noting there is no assurance that we will generate enough revenues to offset those costs in both the near and long term.  Additional service offerings may expose us to additional legal and regulatory costs and unknown exposure(s) based upon the various geopolitical locations where we will be providing services, the impact of which cannot be predicted at this time.


For media inquiries, please contact:

Press Contacts:
McKenna Miller
KCSA Strategic Communications
786-390-2644 / 347-487-6197



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