FOR IMMEDIATE RELEASE
Cannabis cultivation leader bolsters executive team with innovative leader to spearhead the Company's global sales initiatives
Lafayette, CO., (November 6, 2018) – urban-gro, a leading cultivation systems integrator and agricultural technology firm for commercial cannabis cultivators around the world, today announced the appointment of Jonathan Nassar as its Executive Vice President of Sales.
With a proven track record of growing successful sales teams in technology and start-up environments, Jonathan will oversee urban-gro’s national sales efforts by spearheading the Company’s proposed expansion into international markets. Having held executive positions with a number of digital and software start-up firms, Nassar will be integral in strategically growing urban-gro’s global footprint in both the cannabis and horticulture verticals.
Having previously held executive positions with real estate development firms such as SteelGenix and New Design Logic, and sales leadership positions with early-stage technology firms, Jonathan brings decades of sales leadership and business development experience to urban-gro. “Jonathan’s sales leadership will help drive the continued growth of our company as we position ourselves to further penetrate the global marketplace for cannabis and horticulture cultivation and technology,” said Brad Nattrass, CEO and co-founder of urban-gro. “With 20 years of technology sales expertise, coupled with a decade of commercial project development experience, Jonathan’s mission will be to continue developing urban-gro as a leading systems integrator by capitalizing on the commercial cultivation market potential.”
“As a data-driven sales leader, I am passionate about using analytics and automation to increase the efficiency and effectiveness of sales teams,” said Nassar. “We believe there is tremendous potential in the cannabis and horticulture markets for urban-gro’s systems integration and smart agriculture technology solutions to be utilized by cultivators, enabling them to improve their yields, manage costs, and reduce environmental impact. I am looking forward to working alongside our team to meet the needs of the worldwide cannabis cultivation market.”
urban-gro experts participate at some of the biggest events in the Cannabis industry, including the upcoming Marijuana Business Conference in Las Vegas, November 14-16, 2018 (Booth #3419); EXPOMEDEWEED International Medical Cannabis Fair in Medellín, Colombia, November 23-25, 2018 (Booth #49); and Ark-La-Tex Cannabis Business Expo in Little Rock, December 12-13, 2018 (Booth 35).
urban-gro is a leading systems integrator and agriculture technology firm focused on serving commercial cultivators around the world. The company’s ag tech division, Soleil Technologies, delivers data-driven micro climate intelligence using high-density sense and control technology to improve crop quality, consistency, and operational efficiencies. urban-gro helps cultivators achieve sustainable scalability via innovative solutions that drive down costs, increase economic yield, and reduce environmental impact. By combining its design and integration services, industry-leading suite of cultivation equipment and crop management products, and proprietary technology solutions, urban-gro provides integrated solutions for today’s commercial cannabis cultivators to efficiently manage and optimize their cultivation operations. urban-gro is recognized as one of the cannabis industry’s fastest growing systems integration and agricultural technology companies. Visit urban-gro.com and soleiltech.ag to learn more. Follow us on Instagram, Facebook, Twitter and LinkedIn.
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