urban-gro Hires Executive Vice President

Jonathan Nassar


Cannabis cultivation leader bolsters executive team with innovative leader to spearhead the Company's global sales initiatives

Lafayette, CO., (November 6, 2018) urban-gro, a leading cultivation systems integrator and agricultural technology firm for commercial cannabis cultivators around the world, today announced the appointment of Jonathan Nassar as its Executive Vice President of Sales.

With a proven track record of growing successful sales teams in technology and start-up environments, Jonathan will oversee urban-gro’s national sales efforts by spearheading the Company’s proposed expansion into international markets. Having held executive positions with a number of digital and software start-up firms, Nassar will be integral in strategically growing urban-gro’s global footprint in both the cannabis and horticulture verticals.

Having previously held executive positions with real estate development firms such as SteelGenix and New Design Logic, and sales leadership positions with early-stage technology firms, Jonathan brings decades of sales leadership and business development experience to urban-gro. “Jonathan’s sales leadership will help drive the continued growth of our company as we position ourselves to further penetrate the global marketplace for cannabis and horticulture cultivation and technology,” said Brad Nattrass, CEO and co-founder of urban-gro. “With 20 years of technology sales expertise, coupled with a decade of commercial project development experience, Jonathan’s mission will be to continue developing urban-gro as a leading systems integrator by capitalizing on the commercial cultivation market potential.”

“As a data-driven sales leader, I am passionate about using analytics and automation to increase the efficiency and effectiveness of sales teams,” said Nassar. “We believe there is tremendous potential in the cannabis and horticulture markets for urban-gro’s systems integration and smart agriculture technology solutions to be utilized by cultivators, enabling them to improve their yields, manage costs, and reduce environmental impact. I am looking forward to working alongside our team to meet the needs of the worldwide cannabis cultivation market.”

urban-gro experts participate at some of the biggest events in the Cannabis industry, including the upcoming Marijuana Business Conference  in Las Vegas, November 14-16, 2018 (Booth #3419); EXPOMEDEWEED International Medical Cannabis Fair in Medellín, Colombia, November 23-25, 2018 (Booth #49); and Ark-La-Tex Cannabis Business Expo in Little Rock, December 12-13, 2018 (Booth 35).


urban-gro is a leading systems integrator and agriculture technology firm focused on serving commercial cultivators around the world. The company’s ag tech division, Soleil Technologies, delivers data-driven micro climate intelligence using high-density sense and control technology to improve crop quality, consistency, and operational efficiencies. urban-gro helps cultivators achieve sustainable scalability via innovative solutions that drive down costs, increase economic yield, and reduce environmental impact.  By combining its design and integration services, industry-leading suite of cultivation equipment and crop management products, and proprietary technology solutions, urban-gro provides integrated solutions for today’s commercial cannabis cultivators to efficiently manage and optimize their cultivation operations. urban-gro is recognized as one of the cannabis industry’s fastest growing systems integration and agricultural technology companies. Visit urban-gro.com and soleiltech.ag to learn more. Follow us on Instagram, Facebook, Twitter and LinkedIn.


Safe Harbor Statement

This press release may contain forward looking statements which are based on current expectations, forecasts, and assumptions that involve risks and uncertainties that could cause actual outcomes and results to differ materially from those anticipated or expected, including statements related to the amount and timing of expected revenues and any payment of dividends related to our financial performance, expected income, distributions, and future growth for upcoming quarterly and annual periods. These risks and uncertainties are further defined in filings and reports by us with the U.S. Securities and Exchange Commission (SEC).  Actual results and the timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors detailed from time to time in our filings with the Securities and Exchange Commission. Among other matters, we not be able to sustain growth or achieve profitability based upon many factors including, but not limited to, general market conditions. Reference is hereby made to cautionary statements set forth in our most recent SEC filings. We have incurred and will continue to incur significant expenses in our expansion of our existing and new service lines, noting there is no assurance that we will generate enough revenues to offset those costs in both the near and long term.  Additional service offerings may expose us to additional legal and regulatory costs and unknown exposure(s) based upon the various geopolitical locations where we will be providing services, the impact of which cannot be predicted at this time.


For media inquiries, please contact:

Press Contacts:
Annie Graf / McKenna Miller
KCSA Strategic Communications
agraf@kcsa.com / mmiller@kcsa.com
786-390-2644 / 347-487-6197



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