Lafayette, Colo. (August 3, 2016) – urban-gro, the product solutions expert for the commercial Cannabis cultivator, continues to bolster its sales force with the addition of Todd Friesen as Director of Sales, Western Region, and Kendra Minkler as Regional Sales Manager for the Western region, covering Southern California.
Friesen, who is based out of Lafayette, Colo., joins urban-gro with more than 20 years of industry experience in sales, business development, and management. His agricultural sector experience helps cultivation operations remain in compliance with local and state regulations related to water quality and discharge. Additionally, Friesen has collaborated with teams in implementing solutions for water tempering, reverse osmosis, and fertilizer and chemical containment solutions.
“I am passionate about minimizing the environmental impact of cultivation operations and supporting the Cannabis industry’s sustainable solutions around water treatment,” Friesen said. “The array of product solutions offered by urban-gro, coupled with the company’s strong desire to maximize efficiency in large scale operations is unmatched by any provider in the industry. I look forward to being a trusted contact for all of urban-gro’s products from lighting to fertigation to pest management.”
urban-gro CEO Brad Nattrass noted: “Todd’s vast understanding and passion for sustainable best-practices will help further our growth efforts and enhance our product sales capabilities in the critical Western region market.”
Minkler, who is based out of San Diego, Calif., comes to urban-gro after earning five years of sales experience in the water filtration industry, where she worked hand-in-hand with researchers to provide highly complex water systems. Her experience in a highly regulated industry makes her an asset to urban-gro and its customers, who are enduring the ever-changing landscape of federal and local regulations.
“I am an advocate for the Cannabis industry where innovative and creative ideas thrive in the same arena as traditional business practices,” Minkler said. “urban-gro is committed to quality, compliant and sustainable product solutions. I look forward to developing a relationship with commercial Cannabis cultivators in Southern California.”
“Kendra has worked and excelled in an extremely regulated field,” Nattrass added. “Her passion for nurturing productive relationships and advocacy in the Cannabis industry makes her a great addition to the urban-gro team.”
The Cannabis industry has seen solid growth in the Western region of the United States over the last few years. From 2014-2016, Washington state reported more than $435 billion in Cannabis retail sales. In 2015, California sold an estimated $2.7 billion of medical marijuana alone.
urban-gro will meet with customers at the Southern California Cannabis Conference & Expo in San Diego August 6-7 (Booth #911-917) where experts J. Chandler and Shelly Peterson will participate in a panel on Growing Cannabis in California on Sunday, Aug. 7 at 9:00am; Florida Medical Cannabis Conference & Exhibition in Tampa on Oct. 5-7, where Mark Doherty, Director of Sales, Eastern Region will speak; Southwest Cannabis Conference & Expo in Phoenix, Oct. 22-23 (Booth #911-917) where J. Chandler and Shelly Peterson will provide their expertise on panels; the 5th Annual Marijuana Business Conference & Expo, Nov. 16-18, Las Vegas (Booth #501); NCIA’s Denver 2017 Seed to Sale Show, Jan. 31-Feb. 1, 2017 (Booth #613); Cannacon Seattle, Feb.16-18, 2017, (Booth #400); and Cannacon Santa Rosa, April 20-22, 2017 (Booth #1004).
urban-gro provides product solutions for the commercial Cannabis cultivator. We provide commercial grade LED and HPS grow light systems, integrated pest management, automated fertilization / irrigation solutions, and a complete line of water treatment solutions. We understand that each grow is unique and every facility presents a different set of opportunities and challenges. By taking the time to understand your unique circumstances, we offer customized product solutions to help you meet your cultivation goals. Visit www.urban-gro.com to learn more. Follow us on Facebook, Twitter, LinkedIn, and Google+.